Privacy Policy

Last Updated:

This Privacy Policy describes how Lifehip, operating the Daily Movement physical activity studio at Pieter Braaijweg 203, 1114 AJ Amsterdam, Netherlands, collects, uses, stores, and protects your personal data when you visit lifehip.world, purchase session offers, attend classes, or otherwise interact with our services. We are committed to complying with the General Data Protection Regulation (GDPR), the Dutch Implementation Act (Uitvoeringswet AVG), and all applicable Netherlands and European Union data protection legislation.

1. Data Controller

The data controller responsible for your personal data is Lifehip, located at Pieter Braaijweg 203, 1114 AJ Amsterdam, Netherlands. For all privacy-related enquiries, you may contact us by phone at +31881701500 or via the contact form on our website. Our designated contact for data protection matters can be reached at the same address.

2. Personal Data We Collect

We collect personal data that is necessary to provide our physical activity studio services, manage session bookings, process payments for session offers, and maintain a safe training environment. The categories of personal data we may collect include:

Identity and contact data: full name, email address, telephone number, postal address, and date of birth where required for age verification or emergency contact purposes.
Booking and attendance data: session preferences, class attendance records, coach assignments, trial session history, and membership or package details including Foundation Flow Pass, Group Movement Bundle, and Personal Mobility Coaching purchases.
Payment and billing data: transaction records, payment method type, invoice details, and VAT information. Full payment card details are processed by our secure payment providers and are not stored on our servers.
Activity-related information: voluntary disclosures about physical limitations, injuries, or fitness goals that you share with our coaches to enable safe participation in movement sessions. This data is collected only with your explicit consent.
Communication data: messages sent through our contact form, email correspondence, feedback, and records of enquiries about session offers or studio visits.
Technical and usage data: IP address, browser type, device information, pages visited on lifehip.world, referral source, and cookie data as described in our Cookies Policy.
Studio safety data: where CCTV is in operation in communal areas of our Amsterdam studio, footage may be collected for security purposes with appropriate signage displayed on premises.

3. How We Use Your Personal Data

We process your personal data for the following purposes, each supported by an appropriate legal basis under the GDPR:

To register you as a member, manage your session bookings, and deliver the physical activity programmes you have purchased, including group classes, mobility flows, and personal coaching sessions at Daily Movement (legal basis: performance of a contract, Article 6(1)(b) GDPR).
To process payments for session offers, issue invoices, manage renewals of monthly passes, and handle refund requests in accordance with our Return Policy (legal basis: performance of a contract and legal obligation, Articles 6(1)(b) and 6(1)(c) GDPR).
To ensure your safety during studio sessions by sharing relevant activity-related information with assigned coaches on a need-to-know basis (legal basis: legitimate interests and, where applicable, explicit consent, Articles 6(1)(f) and 9(2)(a) GDPR).
To respond to your enquiries submitted via our contact form, provide customer support, and send service-related communications such as booking confirmations and schedule changes (legal basis: performance of a contract and legitimate interests, Articles 6(1)(b) and 6(1)(f) GDPR).
To send promotional information about new session formats, studio events, or session offer updates, only where you have provided explicit consent. You may withdraw consent at any time (legal basis: consent, Article 6(1)(a) GDPR).
To comply with legal obligations including tax record-keeping, responding to lawful requests from authorities, and enforcing our Terms of Use (legal basis: legal obligation and legitimate interests, Articles 6(1)(c) and 6(1)(f) GDPR).
To analyse website usage, improve the functionality of lifehip.world, and enhance user experience through cookies and similar technologies as detailed in our Cookies Policy (legal basis: consent or legitimate interests, Articles 6(1)(a) and 6(1)(f) GDPR).

4. Data Sharing and Recipients

We do not sell your personal data to third parties. We may share your data with the following categories of recipients where necessary and proportionate:

Our qualified movement coaches and studio staff who require access to booking and safety information to deliver your sessions.
Payment service providers that process iDEAL, credit card, and bank transfer transactions on our behalf under strict data processing agreements.
Hosting providers, email service providers, and booking management software vendors who act as data processors under GDPR-compliant contracts.
Accountants, legal advisers, and insurers where disclosure is necessary for business operations or legal compliance.
Government authorities, law enforcement, or regulatory bodies when required by applicable law or court order.

Where data is transferred outside the European Economic Area, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission or adequacy decisions.

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

Active membership and session attendance records are retained for the duration of your relationship with Lifehip and for up to seven years thereafter for tax and legal compliance purposes.
Contact form submissions and general enquiries are retained for up to two years unless a longer period is required to resolve an ongoing matter.
Marketing consent records are retained for the duration of consent plus one year after withdrawal.
CCTV footage, where applicable, is retained for a maximum of four weeks unless required for incident investigation.
Server logs and analytics data are retained for up to thirteen months in accordance with our Cookies Policy.

6. Your Rights Under the GDPR

As a data subject in the Netherlands and the European Union, you have the following rights regarding your personal data:

Right of access: request a copy of the personal data we hold about you.
Right to rectification: request correction of inaccurate or incomplete data.
Right to erasure: request deletion of your data where there is no compelling reason for continued processing.
Right to restriction of processing: request that we limit how we use your data in certain circumstances.
Right to data portability: receive your data in a structured, machine-readable format where processing is based on consent or contract.
Right to object: object to processing based on legitimate interests or for direct marketing purposes.
Right to withdraw consent at any time where processing is based on consent, without affecting the lawfulness of prior processing.
Right not to be subject to automated decision-making that produces legal or similarly significant effects.

To exercise any of these rights, please contact us using the details provided in Section 1. We will respond within one month, which may be extended by two further months for complex requests. You also have the right to lodge a complaint with the Autoriteit Persoonsgegevens (Dutch Data Protection Authority) at autoriteitpersoonsgegevens.nl.

7. Data Security

Lifehip implements appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encrypted data transmission via HTTPS, access controls limiting staff access to personal data on a need-to-know basis, secure storage of physical records at our Amsterdam studio, regular review of data processing practices, and staff training on data protection obligations. While we take all reasonable precautions, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

8. Children's Privacy

Our physical activity studio services are primarily intended for adults aged eighteen and over. We do not knowingly collect personal data from children under sixteen without verifiable parental consent. If you believe we have collected data from a child without appropriate consent, please contact us immediately and we will take steps to delete such information.

9. Third-Party Links and Services

Our website may contain links to third-party services such as Google Maps embeds. These third parties have their own privacy policies, and we are not responsible for their data practices. We encourage you to review the privacy policies of any third-party services you access through lifehip.world.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, session offers, legal requirements, or studio operations. The updated version will be posted on this page with a revised date. Where changes materially affect your rights, we will notify you by email or through a prominent notice on our website. Continued use of our services after such notification constitutes acceptance of the updated policy.

11. Contact Us

For questions, requests, or concerns regarding this Privacy Policy or our handling of your personal data in connection with Daily Movement session offers and studio services, please contact Lifehip at Pieter Braaijweg 203, 1114 AJ Amsterdam, Netherlands, by phone at +31881701500, or through our contact form at reach-us.html.